Kaia Gerber will be officially fronting Marc Jacobs Beauty as their newest face. In case you didn’t recognize her name, you couldn’t have possibly missed the uncanny resemblance she bears of her mother, Cindy Crawford.

Indeed, it isn’t quite the surprise that the iconic American supermodel’s offspring, who first made her debut on Crawford’s Instagram, was headed for supermodel-dom, given her excellent brows and riveting beauty.

But the one thing that we secretly held out for was her imminent partnership with a beauty brand, and now that it’s happened, it seems perfectly fitting.

Marc Jacobs Beauty announced the news earlier on their Instagram @marcbeauty: “We are excited and very honored to announce the new face of #MarcJacobsBeauty is the incredibly talented, gorgeous and charming @kaiagerber. Stay tuned for more!”

Likewise, the 15 year-old is equally excited for her first beauty campaign with Marc Jacobs, which she considers “an icon in the fashion industry”.

"I’m obsessed with his beauty products,” she tells Allure. “Like everything else he does, Marc Jacobs Beauty makes you feel feminine and playful.”

Source: luxury-insider.com     Photos: luxury-insider.com