French fashion house Dior is highlighting the appeal of the men who have worn its Eau Sauvage fragrance over the years in a cheeky manner.
The animated, one-minute video depicts the Sauvage man as a sex symbol, surrounding him with women who find him irresistible. With Eau Sauvage’s release dating back 50 years, this film is a way to introduce a new generation to the scent.
At the opening of the video, a wingback chair is shown from the back, with a man’s arm and legs visible. He holds a bottle of Eau Sauvage in his hand as if it were a lowball glass filled with scotch.
As the vantage point zooms in on the bottle, the container’s lines turn into a beach scene, where a man wearing a bathing suit is lounging on the sand. A woman’s feet walk around him, and she jumps off a diving board into the water.
In another scene, the Sauvage man is seen speeding down a road in a sports car, a cigarette in his mouth. As the camera backs away, the viewer notices that his car is navigating the curves of a woman’s body.
Later vignettes take the perspective of a woman watching the man from afar. She peeks through binoculars as he drops his towel, and eventually sneaks up to his bathroom door.
Christian Dior wrote a new narrative for its Poison fragrance line in a bid for a younger demographic’s interest.
Developed by Francois Demachy, Dior’s Poison Girl is a new addition to the fragrance range, offering a “sweet floral, scandalously delicious” scent for women with an “alluring and nonchalant femininity.” Using a sultry New York party as a backdrop, the Poison Girl campaign taps into social media culture while exploring the uninhabited femininity of today’s modern woman
Source: Luxury-Daily.com Photos: Dior