It’s one thing to indulge in luxury Scotch whiskey, but this one is something else. The Johnnie Walker House has been unveiled in Singapore, and it’s the first of its kind in Southeast Asia. With a collection of the rarest blends and collectible Scotch whiskies, courtesy of Diageo, this all-exclusive private suite provides an excellent experience in a fitting environment.
Not everyone can access the suite though – the Johnnie Walker House Singapore is extended only by-invite to fine whisky enthusiasts and private collectors.
He added, “In Asia, there is rapid growth of interest in rare whisky not only as a collectible asset, but also for investing and gifting. As consumers become more discerning, they are also actively seeking out access and rare experiences. The opening of Johnnie Walker House in Singapore – ostensibly the hub for fine spirits in South East Asia – is a natural next step to bring the best of our luxury Scotch portfolio to the region,” said Apurvi Sheth, Managing Director Emerging South East Asia and Joint Ventures, Diageo.
Of the rarest and finest expressions of blended and single malt Scotch whiskies available in the private suite include rare blends from the John Walker & Sons Collection and the highly coveted Limited edition Special Releases including those from Port Ellen and Brora.
The new Johnnie Walker House overlooks a historical trading point, and boasts some curious history too. Sitting at the heart of the Diageo office, the House is a literal stone’s throw away from the Singapore River, where Johnnie Walker’s very first bottles would have certainly passed through many decades ago.
Lastly, a lavish Johnnie Walker House experience wouldn’t be quite complete without a private client team of dedicated Scotch whisky experts, who will offer some excellent advice on whisky cellar curation and exclusive access to Diageo’s distilleries, blending rooms and craftsmen. That includes Dr Jim Beveridge, the Master Blender himself, who is famous for having the most valuable nose in the liquor business.
“With the addition of the Johnnie Walker House private suite in Singapore, we look forward to bringing the rarest of collections to enthusiasts – complemented with exclusive, unforgettable experiences,” said Lawrence Law, Global Director for Johnnie Walker.
Source: luxury-insider.com Photos: luxury-insider.com