Italian luxury house Trussardi is preparing a holistic restructuring to gain market share within the emerging affordable luxury niche. Changes within the shareholding and a cleaner structure are the foundations of the new Trussardi.
Earlier this week, Beatrice Trussardi has transferred her 25 percent in the family business to her brother Tomaso, which now holds half of the capital.
"My sister Beatrice - explains in an interview with ‘Il Sole 24 Ore’ the CEO of Trussardi, Tomaso Trussardi – will leave the fashion arm of the group to focus on the real estate business and the Nicola Trussardi Foundation, focused on art and other cultural projects,” further explains the CEO of the Italian company.
After the transfer of shares, Tomaso owns 50 percent of the company, getting the group’s control, while the rest of the shares are divided between the parent company’s chairman and their sister Gaia who acts as the company’s creative director.
Tomaso Trussardi gains control thanks to her sister’s shares
But changes have also reached the business’ organisation. Currently, the group is segmented in two different lines: Trussardi and Trussardi Jeans - which, as pointed out by the CEO, are showing "growth between 35 percent and 80 percent in the spring-summer sales campaigns in 2016 and autumn-winter 2016/2017."
- Source: Fashion United Photo: Fashionunited.com and Ilgiornaledellefondazioni.com