Beverly Hills? Downtown? With the long-awaited arrival of Platform, Culver City is the new place to be. The sprawling complex lands at the Hayden Tract, and features public spaces surrounded by unique retailers, all hand-selected by local developers Joseph Miller, 33, and David Fishbein, 29, of Runyon Group. “[We sought out] bigger companies doing interesting things as well as fully exclusive brands that don’t yet exist in town that we think LA would really love,” says Miller. The result is an all-star line-up of restaurants and retailers with an eye on exclusivity—from Van Leeuwen Artisan Ice Cream’s first-ever standalone store and an Aesop shop with a one-of-a-kind spa-services treatment room, to London-based Linda Farrow’s first US store and the LA iteration of NY’s famed The Cannibal restaurant. Inspired by international retailers who’ve become destinations in their respective cities (Colette in Paris, Dover Street Market in London, 10 Corso Como in Milan), the duo wanted to create a specialty-dense destination for those visiting LA.

New to Market: Platform brings the best of each international fashion capital—Paris, New York, Milan—to Culver City.

“Los Angeles is one of the great, tastemaker cities in the world, and we felt like the existing scene in retail, fashion, and design was just not at a level that was befitting for a city like ours,” says Fishbein of what sparked their international hunt for vendors. “Eight times out of ten, people thought we were crazy, but it took the retailer or restaurateur with the aligned vision to go with it,” adds Miller. The shops are a mix of new-to-LA spots and unique mash-ups—such as the over-the-top concept shop pairing LA-based luxury boutique Curve with London’s Tom Dixon interiors store, replete with an in-store café—to create that perfect mix of a must-visit space for locals and visitors alike. What’s more? Platform features events, pop-ups, a loyalty program, and a native app and concierge system integrated to the space, where you can book a Soul Cycle class or ask the valet to pull up your car.

- Source: LA Confidential      Photo: LA Artist Jen Stark and Laconfidential.com

 

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