Ferrari NV’s answer to the family car now accelerates to 100 kilometers (62 miles) per hour in as little as 3.4 seconds, showing the supercar brand will push for more power and performance even as an independent company.
In its first debut since Fiat Chrysler Automobiles NVcompleted a spinoff earlier this year, Ferrari will unveil the 690-horsepower GTC4Lusso, a souped-up version of the FF four-seater, at the Geneva International Motor Show in March. By comparison, the $300,000 FF boasts 660 horsepower and hits 100 km/h in 3.7 seconds.
The GTC4Lusso is designed for “drivers who demand exceptional power but refuse to compromise on in-car comfort, sporty elegance and impeccable detailing,” the Italian supercar maker said in a statement. Ferrari didn’t disclose the price of the vehicle.
By rolling out a souped-up four-seater rather than a traditional two-seat sports car, Ferrari is showing that it plans to broaden its appeal while not scrimping on performance. The company has had a rocky start since its initial public offering in October, with the stock tumbling 28 percent.
The GTC4Lusso is part of Chairman Sergio Marchionne’s effort to boost Ferrari deliveries to 9,000 cars in 2018 from about 7,600 last year. But in its pursuit of growth, Ferrari has rejected the idea of expanding with a sport utility vehicle to appeal to a broader range of buyers, unlike peers Lamborghini and Aston Martin.
“You have to shoot me first” before Ferrari will roll out an SUV, Marchionne said on a conference call with analysts last week.
- Source: Bloomberg Business