LEVI’S MILKY RAINBOW: Levi Strauss & Co. has teamed with the Harvey Milk Foundation to launch the global Pride collection for 2016, which includes, among other gender-neutral products, an exclusive ringer T-shirt and tank top with a Harvey Milk bottle graphic and pride timeline; a trucker jacket emblazoned with Harvey Milk’s historic “Hope will never be silent” quotation as well as pride embellishments; stonewashed shorts with a rainbow embroidered watch pocket; the Levi’s Rainbow tab on shorts and a jacket, and an evergreen Pride T-shirt and hat, featuring the Levi’s rainbow batwing. The company said a portion of the proceeds benefits the foundation. “The Levi’s x Harvey Milk Foundation Pride 2016 collection is the physical representation of Levi’s belief in equality for all people while continuing the legacy of one outspoken, courageous and pioneering individual whose inspiring example will never be forgotten,” the company said.
Grant Barth, chief merchandising officer at Levi Strauss & Co., said the collection was inspired by the election of Harvey Milk to public office in 1977 in San Francisco. Milk was assassinated while in office. “Harvey was a true leader, whose passion was palpable and has expanded the decades since his untimely assassination,” Barth said. “He brought not only the LGBTQ community forward, but he fought for the visibility of all minorities.”
Stuart Milk, founder and president of the Harvey Milk Foundation, said the collection will hopefully inspire people. “It is a simple message, marked by dignity and respect, that we embrace all without exception, and keep alive Uncle Harvey’s promise of equality for all people, everywhere,” Milk said.
- Source: WWD.com