He starred in Robin Thicke’s music video Blurred Lines. Now Pharrell Williams’ got a new star in his horizon, and he appears to be on a roll. Just a week after announcing his buying back of his two clothing lines Billionaire Boys Club and Ice Cream, the singer of “Happy” is now also a co-owner of Dutch denim label G-Star RAW. The label, founded in Amsterdam in 1989 by Jos van Tilburg, is famously modelled by Liv Tyler, Lily Cole, Girls' Generation, Clémence Poésy and Sergio Pizzorno, among others.
The pop star’s company Bionic Yarn previously collaborated with the label for two years in RAW for the Oceans, where recycled ocean plastic is transformed into denim. The collaborative project was an “aim to raise awareness” in the face of climate change.
“Climate change is one of the most defining issues of our time,” Williams said. “We can each do our part, and recycling ocean plastics is a good way to start.”
In their official press release, G-Star said that Williams’ co-ownership will see him partaking in the supervision on the label’s collections, advertising and business strategy.
Williams himself is excited on his new acquisition. He said, “G-Star is an independently minded and forward thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.”
Aside from his musical conquests and fashion label acquisitions, Williams is also a judge at The Voice and the artist-in-residence at the Tisch School of the Arts at New York University.
-Source: Luxury Insider Photo: G-Star