Come for the gender equality protest, stay for the jeans.

Take a screenshot now: Instagram may well delete Givenchy Jeans' new campaign before you know it.

That's because one of the ads, which the brand's creative director Riccardo Tisci posted to his account on Wednesday, feature the uncovered right nipple of model Irina Shayk. (Another features the areolae of male model Chris Moore, but given how many young dudes are allowed to post shirtless thirsttraps to the photo-sharing platform unmolested, we're not really worried about that one getting taken down.)

The black-and-white ads were shot by the photography duo Luigi Murenu and Iango Henzi. You can see the rest of their handiwork (which includes a highly sexy video version of the campaign) below.

- Source: Details      By:  Justin Fenner