Levi Strauss & Co. has announced that it has been named as one of the official founding legacy partners of the San Francisco Bay Area Super Bowl 50 Host Committee.
As per the partnership, Levi’s will be the presenting sponsor of the Host Committee’s main entertainment stage, The City Stage presented by Levi’s, which will showcase free live musical, cultural and performing arts entertainers like Grammy Award winning singer Alicia Keys.
The brand will also celebrate the American football event with a limited edition Super Bowl 50 collection. The collection will offer men’s and women’s apparel featuring NFL marks like an AFC and NFC Denim Satin Jacket and Levi’s x New Era caps with the Super Bowl 50 logo.
Levi’s first launched an NFL-themed collection at the start of the 2014-2015 NFL season with the San Francisco 49ers. This fall, the Levi’s NFL collection was expanded to include six additional teams: the Chicago Bears, Denver Broncos, Green Bay Packers, New York Giants, New York Jets and the reigning Super Bowl Champions New England Patriots.
The Levi’s Super Bowl 50 Collection will be available to fans on January 30 at the Levi’s San Francisco flagship store and special locations around San Francisco, including the Levi’s Lot in Super Bowl City, the NFL Shop at Moscone Center, the Levi’s Store at Valley Fair and the Levi’s Store at Levi’s Stadium.